Searching for a purpose
Fuzzy connections
I've been thinking a lot about Mad Men and how things that were acceptable in my parents' generation seem appalling now. In one episode, Don Draper whips his empty beer can into a field and Betty shakes all their picnic trash onto the ground before folding up their picnic blanket. I imagine they both light cigarettes as the whole family gets into a car without seatbelts and a drunk Don gets behind the wheel.Keep America Beautiful
As a child, I learned from the 'Crying Indian' PSA that littering was not only gross, but hurtful. Only I could prevent forest fires. My brain on drugs was a fried egg. Marketing campaigns and public policy worked to change our perceptions about everything from smoking to wearing seatbelts, and an idea started to form at the edges of my mind.
Environmental protection
The Dakota Access Pipeline, flooding in the Carolinas, California wildfires, withdrawal from the Paris Agreement, the Green New Deal - there is no doubt climate change has dominated our present and will increasingly be an important issue in the future. How can art/design/marketing create awareness, promote sustainability, make pollution/waste socially unacceptable and support policy changes within our government? My goal for 2019 is to answer that question.